Ferrari Shifts Gears with New Cryptoasset Payment Feature

Ferrari is now offering its clientele the option to purchase their luxury sports cars with digital currencies. This decision signifies a shift in the automotive industry, a clear indicator of the growing acceptance and utility of cryptoassets.

Ferrari's decision to embrace cryptoasset payments in the United States has generated a lot of excitement and keen interest from cryptoasset enthusiasts, and there are plans to extend to Europe shortly.

XEROF’s Response to Ferrari’s New Cryptoasset Payment Feature

Marc Taverner, CEO of XEROF, praised Ferrari's move into the cryptoasset payment arena. He stated, 

“Ferrari's decision to accept cryptoassets is a remarkable testament to the maturation and acceptance of digital currencies in mainstream commerce. We applaud Ferrari's forward-thinking approach, which aligns with the growing trend of embracing cryptoassets for payments.”

Marc emphasized the significance of this step in the context of the automotive industry as a whole, saying, 

“We will likely see more automotive companies exploring cryptoasset payment options soon. Ferrari's leadership in this space will likely set a precedent and encourage other industry players to consider the benefits of cryptoasset payments.”

Digital currencies have evolved considerably since the inception of Bitcoin over a decade ago. In the beginning, cryptoassets were considered speculative assets; since then, they have expanded their use cases. This evolution has created opportunities for businesses in a variety of industries to provide cryptoasset payment options to their customers.

The Importance of Digital Currency Payment Processors

As Ferrari leads this transformative journey, the company has chosen BitPay, a digital currency payment processor, to facilitate these digital currency transactions. Cryptoasset payment processors (like XEROF Pay) facilitate converting digital currency payments into traditional fiat currency, protecting buyers and sellers from the price swings often associated with digital currencies.

Additionally, these services extend to verifying the legitimacy of digital currency sources, safeguarding against illicit activities such as money laundering or tax evasion. 

The acceptance of cryptoassets by Ferrari does not entail any change in vehicle prices, additional fees, or surcharges, ensuring that the transition to cryptoasset payments is as seamless and transparent as possible.

Learn More About Cryptoasset Payment Solutions for the Automotive Industry

The global automotive industry is witnessing a transformative era with the incorporation of blockchain technology, non-fungible tokens (NFTs), and digital assets as payment options. This shift will improve customer experiences while also providing businesses with more opportunities for growth and innovation. 

XEROF is proud to be at the forefront of these developments, offering secure and efficient cryptoasset payment solutions to businesses in various sectors, including the automotive industry. As the adoption of cryptoassets in commerce continues to expand, XEROF remains dedicated to supporting businesses in embracing this transformative shift.

To learn more about cryptoasset payment solutions, please contact us to arrange a meeting.


XEROF is a Swiss-licensed Crypto Gateway that offers exchange services for customers who possess crypto wallets and want to use them as fiat currency to purchase real estate properties and luxury goods.

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